In a pot, combine rice, chicken bouillon, and water. Bring to a rolling boil over high heat, then immediately turn the heat down to low, so the rice is gently simmering. Cover and set timer for 37 minutes. If the heat is too high the rice will boil over, make sure the heat is low enough before you walk away. Don't peek!
While the rice is cooking, chop cilantro and zest the lime. It's much easier to zest the lime before juicing it.
Once the rice is done cooking, remove from heat. Add in the lime juice.
Add in the cilantro and lime zest last, stirring until combined. Serve warm.
Notes
Refrigerate: up to 5 daysFreeze: up to 3 monthsTip: too much lime juice can make the rice soggy, usually 1 Tablespoon does fine as long as the zest is added as well!